
"When I'm bad, I'm better" The Mae West Project
18 iconic quotes by legendary actress, writer, and queer icon Mae West — reimagined through a contemporary, queer lens.
Actors: Dominic Andersen, Alex Crockford, Bernardo De La Rocque, Chris Evangelou
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© Daniele Guerra 2025
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Mae West has always been a source of inspiration for me — fearless, funny, and unapologetically herself. The Mae West Project is a series of 18 short video reels, each one centered on a famous quote of hers, delivered directly to camera by four male actors wearing only underwear.
The choice to cast male performers in this way is intentional: it adds queerness, sensuality, irreverence, and a modern edge — just like Mae herself. It’s a playful, affectionate homage to her legacy and a celebration of her enduring message: that sexual freedom and self-expression are powerful, and still radically relevant.
Mae West was far ahead of her time. She wrote her own material, subverted gender norms, and always played characters who held power over men — a revolutionary stance for any woman, especially in the 1930s. Her work championed sexual empowerment and independence, while also celebrating the male body and unapologetic desire.
Her first film, She Done Him Wrong (adapted from her own play), smashed box office records and rescued Paramount Pictures from bankruptcy. Her second, I’m No Angel, was an even bigger hit. By 1935, Mae West was the highest-paid woman in the United States.
With razor-sharp wit and double entendres, she mocked puritanical values and exposed societal hypocrisy. Eventually, the censors shut down her film career — but she never stopped performing, continuing her work on stage, radio, and later on television.
Mae West was also one of the earliest mainstream entertainers to openly support the LGBTQ+ community. Her controversial 1927 play The Drag tackled themes of homosexuality, life in the closet, and even conversion therapy — culminating in an extravagant drag ball. She cast exclusively gay actors at a time when unions barred them from speaking roles. Although The Drag was a financial success, it was shut down and never made it to Broadway, as she had planned.
Over the decades, Mae West has rightfully become a gay icon — it’s no wonder. Her camp, her defiance, her innuendo, and her fearless persona feel deeply aligned with queer culture.
This project is a tribute — not only to her sharp wit and timeless charisma, but to her courage, her artistry, and her solidarity.
I was fortunate to work with a brilliant team, both in front of and behind the camera. I’m incredibly grateful to all who contributed.
“I believe that one day the world will judge the witch hunt against homosexuals just as harshly as it judges the Spanish Inquisition and the Holocaust”.
Mae West
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Concept, director, producer: Daniele Guerra
Casting: Bailey Frances
Director of photography: Jonathan Haldon
Art Director / Costume Designer: Giulia Scrimieri
Editor: Maura Angioi
Sound designer: Daniel Kempson
Composer: Pierre Catherine-Buffet
Script Development: Vinny Williams
Sound Recordist: Tyler Tappin
Make-up Artist: Rebecca Wheeler
BTS stills and videos: Nikita Sniezhkov
Special thanks:
Tony Charalambous, Melinda Hughes, Pophams Bakery, Adriana Rosati
Thanks:
Pietro Brunetti, Mark Burch, Robert Carsen, Luis Carvalho, Damian Casadesus, Martin Deutz, Robi Dutta, Charles Edwards, Pedro Ferreira, Monty James, Michael Jennings, Mike Ladouceur, Paul Laikin, Eric Matis, Nesti Mendoza, Robbie Molinari, George Mosley, Timoteo Ocampo, Chris Pelletier, Andreas Philippopoulos-Mihailopoulos, Kevin Ritchie, Adam Singer, Mark Snyder, Deborah Staunton, Aude Thibaut, Eve Yohalem






